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In Bloom 
Trading Restless Insecurity for Abiding Confidence

"fearless, funny, and refreshingly relatable"​

In Bloom by Kayla Aimee

Every woman is intimately acquainted with feelings of insecurity and inadequacy.

Whether fueled by a culture of makeover shows, by the lingering memories of mean girls, or by events much more wounding to the soul, we can become so conditioned by self-doubt that it becomes our inner monologue.

What we want is to be free of shame and comparison, to turn our uncertainty into a bold confidence. And to flourish in our own skin, we first have to rewrite the narrative.

In this fearless, funny, and refreshingly relatable chronicle of her own metamorphosis from the insecurity that once held her captive, author Kayla Aimee unfolds the blueprint for women to:

  • Identify the deep-seated sources of our assumed inadequacy and replace them with steadfast truths of scriptural affirmation

  • Replace our need for approval with the enduring promise of acceptance

  •  Uncover our purpose, unlock our potential, and celebrate the God given gifts in our unique personality

To every woman who longs for belonging, this journey through Kayla’s inviting prose, biblical promises, and journaling prompts will help guide her from restless insecurity to a beautiful becoming.

 Shame creates a flight pattern in us that sends us into hiding. It sends us deep into the garden, frantically fashioning garments out of leaves. When we embrace shame, we create a story for ourselves that says no one will want us. We clothe ourselves in restless insecurity and let it mask us for fear of facing the world without a filter. Insecurity conceals the very things that God meant to reveal.

But this is not the story that was written for us.

In Bloom Resources

Need to remind yourself of who God says that you are?  
This book includes bonus gift resources with purchase, such as this set of beautifully designed scripture affirmation cards, journaling pages, and a downloadable study guide! 

Don’t read this book unless you’re okay with the eerie sense that Kayla crept into your house and read your diary while you weren’t looking!

On every page of this refreshingly honest book, I met a new friend who seemed to know exactly how I feel —which in the end, was precisely what I needed. If you’ve struggled with shame, insecurity and fear, this book is for you. 

Jennifer Dukes Lee Author of The Happiness Dare and Love Idol

As someone who has struggled with insecurity for many years, Kayla Aimee’s words were like a balm to my heart. Her gut-honest (and laugh-out-loud funny!) stories woven with poignant, biblical truths made me feel less alone. In Bloom is a must-read book for any woman who has ever felt like she is less-than, not enough, or that she just doesn’t measure up.

Crystal Paine - Best Selling Author of Say Goodbye to Survival Mode and founder of

In Bloom opens wide the doubts, insecurities, and fears we carry as women and, with equal parts humor and humility, Kayla Aimee invites us to hold those thoughts and feelings up to the light of God’s Word.

I can’t think of a single woman who wouldn’t be just like me—laughing, crying, and praying her way through this book, whispering to herself, “Me too!”

Teri Lynne Underwood - Author of Praying for Girls

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Kayla Aimee

 Kayla Aimee

Kayla Aimee is a writer and speaker known for her vulnerable storytelling, signature wit, and southern charm. She makes her home in the honeysuckle-covered hills of North Georgia with her husband and two beloved, albeit slightly mischievous children. You’ll find her always encouraging women to laugh easily, love boldly, and be fully themselves at

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